Lane Houk’s Signal Genesys building SEO signals through content
Marketing agencies and company owners today are always curious to find out how to improve ranking, create brand awareness, and consistently promote their company's or clients' online properties. How to keep that content working long after it has been written and published on the web? Lane Houk of Signal Genesys, a White Label SEO Software, was in conversation with the team at the Marketing Guide for Small Businesses. He talked about his company and the unique benefits that enable managed web presence of client properties and economies of scale for agencies. This podcast is a game-changer for agencies that seek to evolve with the changing SEO landscape.
About The Marketing Guide for Small Businesses
The Marketing Guide for Small Businesses is a team of marketing experts that discusses important marketing topics for small businesses with guests and each other. The topics include marketing strategy, digital marketing, websites, content marketing, reputation management, social media, email marketing, search engine optimization, sales funnels, paid lead generation, and marketing analytics and return on investment.
Signal Genesys - “The best friend of marketing agencies”
For years, press releases on news sites were the most effective form of SEO strategy in the market. But as the Google algorithms became more sophisticated, content syndication through press releases with duplicate authorship lost impact and rankings. With the advent of Google’s EAT (Expertise, authoritativeness, and trustworthiness) algorithm, publishing content via news sites took away the authorship from clients as Googlebot started assigning the canonical to the news site instead. This process was flawed and defeated the existing SEO strategy for clients.
The holistic SEO approach with Signal Genesys
As Lane identified this fallacy in the authorship process, he decided to invest in a software that would help establish, retain, and manage a client’s authorship. Signal Genesys came into being with site sourcing, content syndication, and signal generation at the heart of its web SEO presence approach. For effective SEO, Signal Genesys created real goals and aims to increase the ranking of clients’ assets to drive more business.
Here are the features Lane discussed in detail:
- Site sourcing: The site sourcing feature of the Signal Genesys white label SEO software helps decide where the press release will be published first. Thereafter, the team publishes the content on media sites and assigns the canonical to the original site. Then Google is pinged so it can crawl and render the canonical to the original author. Google’s EAT has its roots in authorship, which is imperative for establishing client authority and driving valuable traffic to the client site.
“Signal Genesys wants to rank the client’s site on page one, not the news site.”
- Content syndication: Traditionally, most tools for content syndication were more aligned with end-users rather than agencies. The Signal Genesys and its SEO strategy team can create high-quality and researched content for agencies that can be automatically syndicated through its proprietary media app channel room and social wall. The content syndication assists in increasing traffic by promoting the content.
The media room app is a super-powerful software tool to manage a client’s online newsrooms, news distribution, and press release publishing automation.
The social wall drives the social traffic to the client’s social feed on their website instead of the social platform. With the social wall feature, clients don't need to be logged in to the platform, the authorship credit goes to the client website not the social platform, and the signal generation is super powerful. The social wall feature can increase the traffic, reduce the bounce rate and increase the dwell time. The holistic web presence of a brand is built by integrating Twitter and Reddit app channels as well.
- Signal generation: Signal Genesys software generates strong rankings signals with just one published article. The software supercharges the content across super-high authoritative news sites and media sites, with map signals and link signals, citation signals, schema markups, and site sourcing features. The client can extract maximum mileage from the content with this tool.
The Google stack, press release stack, and link stacking are other means of strengthening the signal rankings exponentially. Google stack is a set of properties built around a single brand such as google docs, google sheets, and google business sites. A press release stack is a set of press releases on the platform syndicated in succession so Googlebot crawls each of the interlinked press releases and drives the authority status up. Link stacking is another variation. Signal Genesys offers a blueprint doc for agencies to manage this process.
Acquiring clients
Acquiring a client is a huge investment. Agencies can now pitch to their prospective clients with a real-time press release through the Signal Genesys’ media room app. Within just 10 minutes, agencies can launch a media room for their prospective client, publish a press release at a minimal cost of $10-$30, and add value before seeking any compensation. This is an effective sales strategy according to Lane as it proves the capabilities and dedication to a prospect.
Retaining clients
As the performance of clients’ web presence improves, many agencies find their clients leaving to manage their web presence. Some believe they are better off managing it themselves, there is little value left in the association or they are trying to cut corners. With Signal Genesys, the clients are in charge as they can see the real picture by logging in to the platform. When they see that it is the association that has lifted their rankings, they decide to stay.
“Tangible assets keep clients tethered.”
No more 404 error
Typically, links from press releases deteriorate over time but with Signal Genesys’ long-term inbound linking strategy the client content is kept live for longer than the traditional 30 day period. Depending upon the services chosen, agencies can keep their client’s content live for 30 days, 3 months, and 6 months. With other SEO services, the client’s content continues to show up on page one even after 30 days. But when clicked, the link shows a 404 error. With the Signal Genesys SEO strategy, the content is safe and immortalized online on a permanent archive system.
A boon for local businesses
The Signal Genesys white label SEO software is available for agencies that cater to both large and small businesses. Local small businesses always seek to improve their rankings locally at an economical cost. The Signal Genesys platform is engineered in a fashion that enables strong local rankings for clients by removing the manual processes, enhancing map pack listings, and creating authoritative GMB signals. A perfect example of local business success:
“Servpro national gets 60% of all their biz from map packs. This 60% listings lights up their business and website --- and shows up as increased revenue. Signal Genesys focussed on improving SERVPRO’s map pack listings and organic rankings locally.”
“When a client makes money, they will always stay.”
The learning curve for agencies
With its getting started the video in two parts, Signal Genesys makes web SEO presence a breeze. Agencies can learn how to operate on the platform within 24 hours. The first step is a 50-minute video that offers a guided tour of the platform and the second step offers a step-by-step blueprint on how to create structured content that will generate strong rankings. It takes just 10-15 mins to publish the article through the platform on all the relevant news sites.
Future expansion
As the Google algorithm evolves, Signal Genesys continues to evolve with it. The GMB app is almost nearing completion with the GMB review insights and basic posting. Advanced and Geogrids are currency being worked upon. The GMB app will be available for all clients soon.
About Signal Genesys
Signal Genesys is a proprietary Web Presence Platform and Online Signal Generation Engine™ developed exclusively for Digital Marketing Agencies and their clients. Signal Genesys provides agency partners with the ability to publish client content to a high-quality network of major TV, Radio, and Newspaper authorities throughout the USA. It has a direct Google Maps API integration for Google Map displays of the client’s business listing and a proprietary media room app for one-click publishing and optimization of content on the client websites. Proven results, case studies, and testimonials from other agency partners are available on request.
All content published on the proprietary content marketing and signal generation engine™ is always private-labeled. Signal Genesys is invisible in the publishing process and its agency partners are the listed publishers of all content to the major media sites, and their client websites or other digital assets.
Agencies can visit go.signalgenesys.com and visit the pricing and proof sub-domains to view video testimonials from clients, live media room, and social wall examples. For more information, email at sales@signalgenesys.com or call (833) 747-0700.
